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The codes of gender [DVD] : identity + performance in pop culture / produced by the Media Education Foundation ; written & directed by Sut Jhally.

Colaborador(es): Tipo de material: PelículaPelículaEditor: Northampton, MA : Media Education Foundation, c2009Descripción: 1 DVD (73 min.) : sonido, a color ; 4 3/4 inTipo de contenido:
  • imagen móvil bidimensional
Tipo de medio:
  • video
Tipo de soporte:
  • videodisco
ISBN:
  • 1932869395
  • 9781932869392
Otro título:
  • Title from container : Codes of gender : identity & performance in popular culture
Tema(s): Clasificación CDD:
  • 659.1045 C669 2009
Contenidos:
Sex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display.
Créditos de producción:
  • Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod.
Featuring Sut Jhally.Resumen: ´Communication scholar Sut Jhally applies the late sociologist Erving Goffman´s groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman´s central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations´--Container.
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Reserva DVD Biblioteca Central Reserva Materiales especiales 659.1045 C669 2009 (Navegar estantería(Abre debajo)) dvd Disponible AVDVD 33409002684599
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´This program contains violence, nudity, and sexual themes´--Container.

DVD includes both full length (74 min.) and abridged (46 min.) versions.

Sex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display.

Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod.

Featuring Sut Jhally.

´Communication scholar Sut Jhally applies the late sociologist Erving Goffman´s groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman´s central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations´--Container.

En Ingles, con subtítulos en Inglés.

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