The Prentice Hall small business survival guide : a blueprint for success / Prentice Hall editorial staff.

Strategies for improving your sales and profits -- How to use leading-edge marketing methods to maximize profits -- How to turn your sales force into a profit force -- How customer service can put you--and keep you--on top -- How to establish an effective credit and collection policy -- How to recruit and hire a quality work force -- How to train, motivate, and keep your quality workforce -- How to get the most out of your employee benefit dollar -- Tax-smart ways to compensate your employees -- Innovative benefits, compensation, fringe benefits, and perks -- How to reduce operating costs in production, purchasing, and shipping -- How to harness the power of computers and other office automation technologies -- How you can be a more effective executive -- Choosing a business form -- How to raise capital for your business -- What you need to know about accounting -- How to read and analyze financial statements.