Fashion marketing & merchandising / Mary G. Wolfe.

The meaning of clothing and fashion -- Fashion movement -- Basic economic concepts -- Substance of the fashion industry -- Satisfying the fashion market -- Textile fibers and yarns -- Textile fabrics and finishes -- Using design in fashion -- The fashion design segment -- Ready-to-wear manufacturing -- Wholesale apparel marketing and distribution -- The retail segment -- Retail positioning -- Retail merchandise -- Planning to buy -- Merchandise buying -- Communicating information -- Concepts for successful selling -- Calculating for best results -- Service, safety, and security -- Fashion promotion through advertising and the press -- Visual merchandising -- Special event fashion shows -- A global perspective -- The latest fashion business trends -- Is a fashion career in your future? -- Textile and apparel careers -- Retail careers -- Promotion careers -- Entrepreneurship and other fashion-related careers.