Designing for behavior change : applying psychology and behavioral economics / Stephen Wendel.
Tipo de material:
TextoEditor: Sebastopol, California : O´Reilly, 2013, c2015Descripción: xxxvi, 355 páginas : ilustraciones ; 24 cmTipo de contenido: - texto
- no mediado
- volumen
- 1449367623
- 9781449367626
- 004.019 W469d 2015
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 004.019 W469d 2015 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409002981706 |
Incluye referencias bibliográficas e índice.
How the mind decides what to do next -- Why we take certain actions and not others -- Strategies for behavior change -- Figuring out what you want to accomplish -- Selecting the right target action -- Structuring the action -- Constructing the environment -- Preparing the user -- Moving from conceptual designs to interface designs -- Reviewing and fleshing out the interface designs -- Turning the designs into code -- Measuring impact -- Identifying obstacles to behavior change -- Learning and refining the product -- Common questions and a start-to-finish example -- Conclusion -- Appendixes: A. Glossary of terms -- B. Resources to learn more -- C. Bibliography -- D. Endnotes.
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