Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson con Bill Breen.

Incluye referencias bibliográficas e índice.

Preface -- Introduction: when the bricks click -- Part 1: Seven Truths Of Innovation And The LEGO Group´s Decline: -- Stacking up: the birth of the brick -- Boosting innovation: the LEGO Group´s bold bid to keep pace with a fast-forward world -- Losing control: the scattered remains of runaway innovation -- Part 2: Mastering The Seven Truths Of Innovation And Transforming LEGO: -- Building an innovation culture: the return to core values -- Becoming customer driven: the rebirth of LEGO city -- Exploring the full spectrum of innovation: the Bionicle Chronicle -- Fostering open innovation: mind-storms, architecture, and the wisdom of the clique -- Attempting a disruptive innovation: aiming for the stars with LEGO Universe -- Sailing for blue ocean: obviously LEGO, but never seen before and the birth of LEGO games -- Leveraging diverse and creative people: the Ninjago Big Bang -- Transforming LEGO: the rebirth of a brand -- Notes -- Index.