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Strategy and planning : a manager´s guide / David Hussey.
Tipo de material:
TextoEditor: Chichester, England ; New York : J. Wiley, c1999Descripción: vi, 289 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0471987182
- 658.4012 H972s 1999
Contenidos:
Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.4012 H972s 1999 (Navegar estantería(Abre debajo)) | Disponible | GEN | 33409001435233 |
Total de reservas: 0
Ed. revisada de: Introducing corporate planning. 4th ed. 1991.
Incluye bibliografía.
Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management.
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