Buyways : billboards, automobiles, and the American landscape / Catherine Gudis.

Incluye bibliografía (p. 303-318).

Before the car -- Producing a landscape of signs -- A nation on wheels -- The culture of mobility -- Producing mobile audiences and corridors of consumption -- The aesthetics of speed and the powers of ´picturization´ -- Modern art and advertising -- Distributing traffic and trade: decentralization and the birth of the strip -- Visualizing distribution -- The consolidation and growth of national advertising -- Traffic and trade: ´buying power in motion´ -- An architecture of mobility -- The strip -- ´The billboard war´: scenic sisters and the business of highway beautification -- ´The billboard war´ -- When separate spheres collide -- The pastoral view -- ´Billboard barons´ -- Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.