Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny.

Incluye bibliografía (p. 329-357).

_ Part I. Introduction -- Anthropologists and anthropology in consumer research -- What does cultural analysis mean? -- Framing cultural questions: what is coffee in Benton Harbor or Bangkok? -- Part II. Engaging approaches -- The ordinary matters: making anthropology audible / Donald D. Stull -- Apposite anthropology and the elasticity of ethnography / John F. Sherry, Jr. -- The social life of metaphors: have we become our computers? -- Finding ourselves in images: a semiotic excursion -- Contextualizing emotion: when do boredom, paranoia, and ´being strong´ become emotions? -- Diagnosing conversational details -- Part III. Engaging entanglements -- Entagled / Russell Belk -- Reflexivity and visual media: entanglements as a productive field / Vilma Santiago-Irizarry and Frederic W. Gleach -- Anthropology and consumer segmentation: the terrain of race and ethnicity -- Ethnographic video in consumer research: fulfilling the promise? -- Photographs, ethics, and exoticization in/of practice -- Part IV. Engaging one another.