The new rules of retail : competing in the world´s toughest marketplace / Robin Lewis & Michael Dart.

Incluye bibliografía.

Tsunami -- The story -- Defining the three waves of retailing. Wave I: Understanding producer power -- Wave II: Learning about demand creation in a marketing-driven economy -- Wave III: The final shift to total consumer power -- Wave III: The transformation -- The new rules of retail. Making the mind connection: Neurological connectivity -- Redefining the rules of engagement: Preemptive distribution -- The importance of value chain control: The bottom-line winners -- What it all means: Control, collaboration, collapse and the Chinese -- The masters. The master model: Apparel retail specialty chains -- Ideas from the masters: Wholesalers, retailers or brand managers? -- The turnaround artists: Masters returning? -- Lessons from Sears: Success to struggle -- Conclusion: Models for the future.