Retail buying : from basics to fashion / Richard Clodfelter.

Incluye bibliografía.

Machine generated contents note: -- PrefaceAcknowledgmentsPart I Understanding the Retail Environment Where Buying OccursChapter 1 Today´s Buying EnvironmentChapter 2 The Buying Function in RetailingChapter 3 Buying for Different Types of StoresPART II Getting Ready to Make Buying DecisionsChapter 4 Obtaining Assistance for Making Buying DecisionsChapter 5 Understanding Your CustomersChapter 6 Understanding Product Trends: What Customers BuyPart III Planning and Controlling Merchandise PurchasesChapter 7 ForecastingChapter 8 Preparing Buying PlansChapter 9 Developing Assortment PlansChapter 10 Controlling Inventories Part IV Purchasing MerchandiseChapter 11 Selecting Vendors and Building PartnershipsChapter 12 Making Market Visits and Negotiating with VendorsChapter 13 Locating Sources in Foreign MarketsChapter 14 Making the PurchasePART V Motivating Customers to BuyChapter 15 Pricing the MerchandiseChapter 16 Promoting the MerchandiseAppendix A: Basic Retail Math FormulasAppendix B: Decision MakingGlossaryIndexCredits.