Business and competitive analysis : effective application of new and classic methods / Craig S. Fleisher and Babette E. Bensoussan.
Tipo de material:
TextoEditor: Upper Saddle River, NJ : Financial Times Press, c2007Descripción: xxxii, 491 páginas : ilustracionesTipo de contenido: - texto
- no mediado
- volumen
- 0131873660
- 9780131873667
- 658.4032 F596b 2007
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Central | Colección General | 658.4032 F596b 2007 (Navegar estantería(Abre debajo)) | Disponible | Sala de Reserva | 33409002402778 |
Incluye bibliografía.
Business and competitive analysis : definition, context, and benefits -- Performing the analysis process -- Avoiding analysis pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- McKinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis.
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