TY  - BOOK
AU  - Calkins,Earnest Elmo
AU  - Holden,Ralph
TI  - Modern advertising
T2  - Appleton´s business series
U1  - 659.1 .C155 1906 
PY  - 1906///
CY  - New Yor
PB  - D. Appleton and company
KW  - Publicidad
N1  - Ex libris: ´Ing. Enrique Peredó
ER  -