TY  - BOOK
AU  - Botterill,Jackie
AU  - Leiss,William
TI  - Social communication in advertising: consumption in the mediated marketplace 
SN  - 0415966760
U1  - 659.1042 
PY  - 2005///
CY  - New York
PB  - Routledge
KW  - Publicidad
KW  - Aspectos sociales
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/ecip056/2005001364.html
ER  -