TY  - BOOK
AU  - Lamons,Bob
TI  - The case for b2b branding: pulling away from the business to business pack 
SN  - 0324398654
U1  - 658.827 
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marcas de fábrica
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/ecip0514/2005016729.html
ER  -