TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
TI  - Market segmentation: how to do it, how to profit from it 
SN  - 0750659815
U1  - 658.802 
PY  - 2005///
CY  - Amsterdam, Oxford
PB  - Elsevier/Butterworth-Heinemann
KW  - Segmentación del mercado
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html
ER  -