TY  - BOOK
AU  - Hair,Joseph F
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: within a changing information environment 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072830875
U1  - 658.83 
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Mercadeo
KW  - Investigaciones
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004061113-t.html
ER  -