TY  - BOOK
AU  - Farris,Paul
TI  - Marketing metrics: 50+ metrics every executive should master 
SN  - 0131873709
U1  - 658.83 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Mercadeo
KW  - Investigaciones
KW  - Modelos matemáticos
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/ecip062/2005031114.html
ER  -