Strauss, Judy, <br/><br/>
E-marketing / 
Judy Strauss, Adel El-Ansary, Raymond Frost. 
 - 4th ed. 
 - xxiii, 456 páginas :  ilustraciones 
<br/><br/>Incluye bibliografia. 
<br/><br/>E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context - E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management. 
<br/><br/><label>ISBN: </label>0131485199 9780131485198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo por internet.
<br/><br/><label>Dewey Class. No.: </label>658.872  / S912e 2006