TY  - BOOK
AU  - Davis,John
TI  - Measuring marketing: 103 key metrics every marketer needs 
SN  - 0470821329
U1  - 658.8 
PY  - 2007///
CY  - Singapore, Hoboken, NJ
PB  - J. Wiley & Sons (Asia)
KW  - Mercadeo
KW  - Investigaciones
N1  - Incluye bibliografia
ER  -