TY  - BOOK
AU  - Marconi,Joe
TI  - Future marketing: targeting seniors, Boomers, and Generations X and Y 
SN  - 0658001388
U1  - 658.8 
PY  - 2001///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books, In conjunction with The American Marketing Association
KW  - Mercadeo
ER  -