TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Hogan,John E.
TI  - The strategy and tactics of pricing: a guide to growing more profitably 
SN  - 0131856774
U1  - 658.816 
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Mercadeo
KW  - Toma de decisiones
KW  - Precios
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/ecip061/2005028572.html
ER  -