TY  - BOOK
AU  - Allen-Chabot,Amy
AU  - Jarvis,Ken
AU  - O´Halloran,Robert M.
TI  - Cases in hospitality and tourism management
SN  - 0131700758
U1  - 647.94071073 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Hospitalidad industrial
KW  - Estados Unidos
N1  - Incluye bibliografía; Menu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec
ER  -