Moreno, Julio,  1970- , <br/><br/>
Yankee don´t go home! :  Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / 
Julio Moreno. 
 - xi, 321 páginas :  ilustraciones 
 - The Luther Hartwell Hodges series on business, society, and the state .
<br/><br/>Incluye bibliografía (p. [283]-307). 
<br/><br/>Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico. 
<br/><br/><label>ISBN: </label>0807828025 0807854786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Capitalismo--Historia--México--Siglo XX.<br/>Consumo (Economía)--Historia--México--Siglo XX.<br/>Nacionalismo--Historia--México--Siglo XX.<br/>Política comercial--Historia--México--Siglo XX.<br/>Publicidad--Historia--México--Siglo XX.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Estados Unidos--Relaciones exteriores--México.<br/>México--Política y gobierno--1910-1946.<br/>México--Política y gobierno--1946-1970.<br/>México--Relaciones exteriores--Estados Unidos.
<br/><br/><label>Dewey Class. No.: </label>337.72073  / M843y 2003