TY  - BOOK
AU  - Gudis,Catherine
TI  - Buyways: billboards, automobiles, and the American landscape 
T2  - Cultural spaces series
SN  - 0415934540
U1  - 659.1342 
PY  - 2004///
CY  - New York
PB  - Routledge
KW  - Consumo (Economía)
KW  - Estados Unidos
KW  - Historia
KW  - Siglo XX
KW  - Publicidad al aire libre
N1  - Incluye bibliografía (p. 303-318); Before the car -- Producing a landscape of signs -- A nation on wheels -- The culture of mobility -- Producing mobile audiences and corridors of consumption -- The aesthetics of speed and the powers of ´picturization´ -- Modern art and advertising -- Distributing traffic and trade: decentralization and the birth of the strip -- Visualizing distribution -- The consolidation and growth of national advertising -- Traffic and trade: ´buying power in motion´ -- An architecture of mobility -- The strip -- ´The billboard war´: scenic sisters and the business of highway beautification -- ´The billboard war´ -- When separate spheres collide -- The pastoral view -- ´Billboard barons´ -- Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead
UR  - http://www.loc.gov/catdir/toc/ecip047/2003017457.html
ER  -