TY  - BOOK
AU  - Balachandran,S.
TI  - Customer-driven services management
SN  - 0761932550
U1  - 658.812 
PY  - 2004///
CY  - New Delhi
PB  - Sage
KW  - Servicio al cliente
KW  - India
KW  - Administración
N1  - Incluye bibliografía (p. [292]-294); Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics
ER  -