Balachandran, S.,  1932- , <br/><br/>
Customer-driven services management / 
S. Balachandran. 
 - 2nd ed. 
 - xiii, 304 páginas 
<br/><br/>Incluye bibliografía (p. [292]-294) 
<br/><br/>Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics. 
<br/><br/><label>ISBN: </label>0761932550 8178293897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Servicio al cliente--Administración.--India
<br/><br/><label>Dewey Class. No.: </label>658.812  / B171c 2004