TY  - BOOK
AU  - Wolfe,David B
AU  - Snyder,Robert E.
TI  - Ageless marketing: strategies for reaching the hearts & minds of the new customer majority 
SN  - 0793177553
U1  - 658.8348 
PY  - 2003///
CY  - Chicago, IL
PB  - Dearborn Trade
KW  - Mercadeo
N1  - Incluye bibliografía; An Era of New Rules -- Why Marketing Stopped Working: Doing Less with More -- Statistics Don´t Buy -- Second Half Customers Seen through a New Consciousness -- The Nature of Customers -- Nature vs. Nurture: A Marketer´s Perspective -- The New S Word in Marketing -- The Biological Roots of Customers´ Needs and Behavior -- Seasons of a Customer´s Life -- Interlude -- The Psychology of Customer Behavior -- Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons -- Connecting With Reality -- Life Satisfaction: The Missing Focus in Marketing -- Family Connections and Complexities -- The Three Lifestyle Stages of Adult Life -- Preparing Landing Sites for Marketing Messages -- Symbols: When a Rose is Not a Rose -- Building Empathetic Bridges -- The Truly Ageless Market
UR  - http://www.loc.gov/catdir/toc/ecip044/2003011500.html
ER  -