Wolfe, David B, <br/><br/>
Ageless marketing :  strategies for reaching the hearts & minds of the new customer majority / 
David B. Wolfe, with Robert E. Snyder. 
 - xxi, 359 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>An Era of New Rules -- Why Marketing Stopped Working: Doing Less with More -- Statistics Don´t Buy -- Second Half Customers Seen through a New Consciousness -- The Nature of Customers -- Nature vs. Nurture: A Marketer´s Perspective -- The New S Word in Marketing -- The Biological Roots of Customers´ Needs and Behavior -- Seasons of a Customer´s Life -- Interlude -- The Psychology of Customer Behavior -- Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons -- Connecting With Reality -- Life Satisfaction: The Missing Focus in Marketing -- Family Connections and Complexities -- The Three Lifestyle Stages of Adult Life -- Preparing Landing Sites for Marketing Messages -- Symbols: When a Rose is Not a Rose -- Building Empathetic Bridges -- The Truly Ageless Market. 
<br/><br/><label>ISBN: </label>0793177553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8348  / W855a 2003