TY  - BOOK
AU  - Schumann,David W.
AU  - Thorson,Esther
ED  - Conference on Advertising and Consumer Psychology
TI  - Advertising and the World Wide Web
T2  - Advertising and consumer psychology
SN  - 0805831487
U1  - 658.800285 
PY  - 1999///
CY  - Mahwah, NJ
PB  - Lawrence Erlbaum Associates
KW  - Publicidad en internet
KW  - Congresos, conferencias, etc
N1  - Incluye bibliografía
UR  - http://lcweb.loc.gov/catdir/toc/99017344.html
ER  -