TY  - BOOK
AU  - Neuendorf,Kimberly A
TI  - The content analysis guidebook
SN  - 0761919775
U1  - 301.01 
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Análisis de contenido (Comunicación)
KW  - Sociología
KW  - Investigaciones
KW  - Metodología
N1  - Incluye bibliografía (p. 247-282); Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts
ER  -