Neuendorf, Kimberly A, <br/><br/>
The content analysis guidebook / 
Kimberly A. Neuendorf. 
 - xviii, 301 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía (p. 247-282). 
<br/><br/>Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts. 
<br/><br/><label>ISBN: </label>0761919775 0761919783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Análisis de contenido (Comunicación).<br/>Sociología--Investigaciones--Metodología.
<br/><br/><label>Dewey Class. No.: </label>301.01  / N481c 2002