TY  - BOOK
AU  - Marconi,Joe
ED  - American Marketing Association.
TI  - The brand marketing book: creating, managing, and extending the value of your brand 
SN  - 0844222577
U1  - 658.827 
PY  - 2000///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Marcas de fábrica
KW  - Mercadeo
N1  - At head of title: American Marketing Association; Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/mh023/99023371.html
ER  -