Marconi, Joe, <br/><br/>
The brand marketing book :  creating, managing, and extending the value of your brand / 
Joe Marconi. 
 - xv, 247 páginas :  ilustraciones 
<br/><br/> At head of title: American Marketing Association. 
<br/><br/>Incluye bibliografía. 
<br/><br/><label>ISBN: </label>0844222577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marcas de fábrica--Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.827  / M321b 2000