TY  - BOOK
AU  - Hellman,Karl
AU  - Burst,Ardis
TI  - The customer learning curve: creating profits from marketing chaos 
SN  - 0324226675
U1  - 658.8342 
PY  - 2004///
CY  - Chicago, Ill., Mason, Ohio
PB  - American Marketing Association, Thomson/South-Western
KW  - Comportamiento del consumidor
KW  - Mercadeo
N1  - Incluye bibliografía (p. 199-201); Marketing chaos, and what to do about it -- Who needs what your company sells? -- Who is aware of your offering and its benefits? -- Who can access your product and its benefits? -- Who can access your product or service? -- Are your customers motivated? -- What influences purchase? : pricing and selling your product or service -- Who learns how to use your product or service? -- Do your customers experience value? -- Are you creating loyal users? -- How to create profits from marketing chaos
ER  -