TY  - BOOK
AU  - Zyman,Sergio
AU  - Brott,Armin A.
TI  - The end of advertising as we know it
SN  - 0471225819
U1  - 659.1 
PY  - 2002///
CY  - Hoboken, NJ
PB  - J. Wiley
KW  - Publicidad
UR  - http://www.loc.gov/catdir/toc/wiley031/2002512916.html
ER  -