Cavusgil, S. Tamer, <br/><br/>
Doing business in emerging markets :  entry and negotiation strategies / 
S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal. 
 - xv, 300 páginas 
<br/><br/>Incluye bibliografía (p. 273-281) 
<br/><br/>Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets. 
<br/><br/><label>ISBN: </label>0761913742 0761913750 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Empresas internacionales.<br/>Mercado de exportación.
<br/><br/><label>Dewey Class. No.: </label>658.848  / C383d 2002