Jones, John Philip, <br/><br/>
The ultimate secrets of advertising / 
by John Philip Jones. 
 - xxvi, 227 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>Big ideas and good ideas -- Passing through the gate -- Getting it right the first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising´s long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects: snapshots versus movies. 
<br/><br/><label>ISBN: </label>0761922431 076192244X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad.
<br/><br/><label>Dewey Class. No.: </label>659.1  / J77u 2002