TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Consumer behavior and culture: consequences for global marketing and advertising 
SN  - 0761926682
U1  - 658.8342 
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Comportamiento del consumidor
KW  - Mercadeo
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/ecip041/2003006597.html
ER  -