TY  - BOOK
AU  - Panwar,J.S.
TI  - Beyond consumer marketing: sectoral marketing and emerging trends 
SN  - 0761932585
U1  - 658.834 
PY  - 2004///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books
KW  - Consumidores
KW  - India
KW  - Mercadeo
N1  - Incluye bibliografía (p. [453]-462); The domestic market environment: opportunities and challenges -- Agricultural marketing: a low-key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing
ER  -