TY  - BOOK
AU  - Jolly,Vijay K
TI  - Commercializing new technologies: getting from mind to market 
SN  - 0875847609
U1  - 658.575 
PY  - 1997///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Administración
N1  - Incluye bibliografía (p. 379-392); From mind to market: the process of technology commercialization -- Imagining the dual (techno-market) insight to start commercialization -- Mobilizing interest and endorsement -- Incubating to define commercializability -- Mobilizing resources for demonstration -- Demostrating contextually in products and processes -- Mobilizing market constituents -- Promoting adoption -- Mobilizing complementary assets for delivery and optimizing returns -- Sustaining commercialization and realizing long-term value -- Closing the circle: speed, timing, and effectiveness --Implications for managing technological innovation within companies
ER  -