TY  - BOOK
AU  - Barwise,Patrick
AU  - Meehan,Sean
TI  - Simply better: winning and keeping customers by delivering what matters most 
SN  - 0875843980
U1  - 658.812 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Mercadeo
KW  - Satisfacción del cliente
N1  - Incluye bibliografía
UR  - http://www.loc.gov/catdir/toc/ecip0411/2003025723.html
ER  -