TY  - BOOK
AU  - Kumar,Nirmalya
TI  - Marketing as strategy: understanding the CEO´s agenda for driving growth and innovation 
SN  - 1591392101
U1  - 658.802 
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Mercadeo
KW  - Planificación estratégica
N1  - Incluye bibliografía
ER  -