TY  - BOOK
AU  - Beckwith,Harry
TI  - The invisible touch: the four keys to modern marketing 
SN  - 0446524174
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - Warner Books
KW  - Industrias de servicios
KW  - Mercadeo
ER  -