TY  - BOOK
AU  - Berger,Warren
TI  - Advertising today
SN  - 0714843873
U1  - 659.1 
PY  - 2001///
CY  - London
PB  - Phaidon
KW  - Arte e industria
KW  - Publicidad
KW  - Historia
N1  - Incluye bibliografía (p. 494-499); Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of ´oddvertising´ -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave
ER  -