Berger, Warren, <br/><br/>
Advertising today / 
Warren Berger. 
 - 512 páginas :  ilustraciones (algunas a color) 
<br/><br/>Incluye bibliografía (p. 494-499) 
<br/><br/>Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of ´oddvertising´ -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave. 
<br/><br/><label>ISBN: </label>0714843873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arte e industria.<br/>Publicidad--Historia.
<br/><br/><label>Dewey Class. No.: </label>659.1  / B496a 2001