TY  - BOOK
AU  - Mintzberg,Henry
TI  - The rise and fall of strategic planning: reconceiving roles for planning, plans, planners 
SN  - 0029216052
U1  - 658.4012 
PY  - 1994///
CY  - New York
PB  - Free Press
KW  - Planificación estratégica
ER  -