TY  - BOOK
AU  - Wierenga,Beremd
AU  - Bruggen,Gerrit Harm van
TI  - Marketing management support systems: principles, tools, and implementation 
T2  - International series in quantitative marketing
SN  - 0792386159
U1  - 658.8 
PY  - 2000///
CY  - Boston
PB  - Kluwer Academic
KW  - Administración de mercadeo
N1  - Incluye bibliografía
ER  -