Tharp, Marye C, <br/><br/>
Marketing and consumer identity in multicultural America / 
Marye C. Tharp. 
 - xvi, 397 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi ... [et al.] -- Multicultural markets and marketing : future directions. 
<br/><br/><label>ISBN: </label>0761911022 0761911030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumidores--Actitudes.--Estados Unidos<br/>Segmentación del mercado--Estados Unidos.
<br/><br/><label>Dewey Class. No.: </label>658.80089  / T367m 2001