TY  - BOOK
AU  - Morris,Michael H
AU  - Honeycutt,Earl D.
AU  - Pitt,Leyland F.
TI  - Business-to-business marketing: a strategic approach 
SN  - 0803959648
U1  - 658.84 
PY  - 2001///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Mercadeo
N1  - Incluye bibliografía (p. 507-516)
ER  -