Morris, Michael H, <br/><br/>
Business-to-business marketing :  a strategic approach / 
by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr. 
 - 3rd ed. 
 - xxiii, 536 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía (p. 507-516) 
<br/><br/><label>ISBN: </label>0803959648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.84  / M877b 2001